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Liverpool FC & Japan Airlines Announce Partnership

Liverpool FC and Japan Airlines(JAL) have announced a global, multi-year partnership that will see the award-winning airline become the club’s official airline partner.

The partnership, which extends to the men’s and women’s teams, will see both organisations work together to support and complement their ambitious global growth plans, leveraging their respective strengths to grow their global footprints.

Ben Latty, chief commercial officer at LFC, said: “We are delighted to welcome Japan Airlines onboard. LFC and JAL are two premium market leaders, recognised for their winning mentality and shared commitment to connecting with either fans or flyers and communities worldwide.

“This partnership aligns our global ambitions, combining the passion and heritage of one of the world’s most-storied football clubs with the exceptional service and reach of Japan’s premier airline. The partnership will create opportunities for fans to engage with the club through unique activations and experiences.

“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase.”

LFC is the most-engaged club in the Premier League with more than 1.5 billion fan engagements on social media, and the most-viewed club on socials with 11.9 billion views. LFC is also the most-watched European football club globally across domestic league and cup fixtures, with hundreds of millions of fans and more than 330 Official Liverpool Supporters Clubs across the globe.

Junko Sakihara, deputy senior vice-president – customer experience at Japan Airlines, said: “This partnership is significant for us because it will allow us to deepen connections with our customers and develop new relationships with Liverpool FC fans around the world.

“We feel incredibly fortunate to be embarking on this exciting journey with Liverpool FC and LFC Foundation.”

Derrick Kanalo
the authorDerrick Kanalo
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